GFS 60 Campaign
Design concepts
GFS is placing an internal focus and emphasis on their sales reps to sell GFS-owned brands. They set the bar and challenging all their divisions to hit a 60% monthly sales for owned brands.
Creative Direction with
Next Creative Co.
CONCEPT 1
Go Sixty Challenge
Motivating, exciting, and super interactive, the Go Sixty challenge is here to bring out your competitive side.
There’s a special competitive drive that comes from being a part of a team—and we’re going to lean into that. We’ll use rallying headlines, a stand-out color palette, and a strategically placed graphic element to show off our brands, create positive buzz across the company, and amp up the sales team to Go Sixty.
CONCEPT 2
Get 60 Campaign
Upbeat and optimistic with a little bit of sass, the Get 60 Campaign is all about bringing brands to the forefront through shared goals, shared spirit, and shared encouragement.
We’ll use energetic headlines, hand-drawn accents, and a bright primary color palette to create a captivating campaign that you can’t help but want to be a part of.
